The Difference Between What Consumers Say & What They Want

August 20, 2008

Calorie Counter

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There’s a world of a difference between what I want to know and what YOU want to tell me. Plus you need to know, that at times, what I tell you is not necessarily what I want.

“there’s still the issue of the consumer’s right to know?”

What about the consumer’s right not to know? The same research that supporters of menu mandates like to cite indicates that most consumers prefer to avoid calorie counts, enjoying their food in blissful ignorance. There’s a difference between informing people and nagging them.’

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